DHVANI Times Square Anti-Trump Billboard Features Veteran

DHVANI, Activewear

Activewear Company DHVANI Partners with Planned Parenthood to Protect Title X Funding for Women’s Healthcare


We love businesses that empower and support women. Today’s political climate demands more than ever before, that people and companies stand up for women’s rights over their bodies and healthcare. That’s why when we found out that and Oregon-based activewear company DHVANI had a new campaign out taking a strong stand against the Trump administration’s attacks on Planned Parenthood, we took notice.

DHVANI is a body-positive activewear company based out of Portland, Oregon. For those looking to buy yoga pants and sports bras that feel good and do good, DHVANI is no-brainer. Today, once again, they stepped up and made a strong statement in support of women’s rights with their #standforsomething campaign.   


DHVANI, activewear

The activewear company boldly unveiled a Times Square billboard that takes on Trump administration’s attacks on Planned Parenthood’s Title X funding for women’s healthcare. The image “Lady Liberty” shows a Trump impersonator tied up by model Michal Mesa, a Marine Corps veteran and middle school teacher.

The billboard is part of a series of images featuring an image of Trump being silenced, bound, and gagged by five diverse female models as a direct response to the Administration’s gag rule on Title X providers.

Mesa had plenty to say about her brave decision to participate in the activewear company’s campaign. “As a former US Marine, I was proud to serve my country and help protect the rights of our citizens,” said she explains. “Perhaps now more than ever, it’s crucial we take a powerful stand against those who are determined to strip Americans of our rights. I’m proud to represent Lady Liberty and hope it inspires more people to take a stand.”


DHVANI, Activewear

Title X, the nation’s program for affordable birth control and reproductive healthcare, serves four million people each year, especially people of color, people with low incomes, and those living in remote or rural areas. The Trump administration has imposed a gag rule restricting doctors and nurses from providing information on where and how to access healthcare, forcing Planned Parenthood out of the program and leaving thousands of patients with nowhere to go for care.

“We are proud to join Planned Parenthood in defending women from assaults on our reproductive rights,” said Chloe Mason, DHVANI chief communications officer and the lead model in the campaign. “Trump administration policies are threatening the health and bodily autonomy of women, especially women of color, low-income women, and LGBTQ women.”

In addition to the Title X gag order, Trump has tried to allow healthcare discrimination against transgender people and people who have had an abortion; introduced a rule that would allow employers to decide whether insurance covers birth control; tried to dismantle the Teen Pregnancy Prevention Program; proposed a rule to eliminate protections for survivors of sexual assault; and sabotaged the Affordable Care Act, threatening coverage for millions of women.


DHVANI, Activewear

President Trump, who has admitted to sexually assaulting women and has been accused of sexual misconduct by no fewer than 23 women, has awarded lifetime appointments to more than 100 federal judges known for restricting women’s rights, including his nomination of Brett Kavanaugh to the Supreme Court despite credible accusations of rape.

This isn’t the first time DHVANI has openly taken a stand against misogyny and racism. The company had a front-row seat when the white supremacist, far-right group Proud Boys marched in downtown Portland in August. Counter-protests by progressive anti-fascists stirred President Trump to tweet that antifa should be considered an “ORGANIZATION OF TERROR.” Misogynist and racist rhetoric from President Trump and the Proud Boys has been particularly galvanizing to DHVANI’s staff.

“Enough is enough. Our customers and our team are empowered, outspoken, and active. This new campaign captures the level of frustration and the need to speak out louder than ever before,” said DHVANI co-founder and CEO Avi Brown. “This represents a proud and organic evolution of our brand identity. Our customers choose DHVANI for its quality and its commitment to directly support social change, and so do we by working with nonprofits that make a difference.”


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